The U.S. Post Office offers postage discounts to mailers who presort their bulk mailing. There are specific requirements needed to receive the various discounts, which may bring you savings between 5 and 25 cents per mailing piece. Your mailing may qualify for postal discounts by meeting the U.S. Postal Service quantity requirement for ZIP Code, ZIP+4, SCF (first three digits of ZIP Code), carrier route or bar coding for automation compatible mail pieces. Your list can be pre-sorted using the details of your mail piece height, length, weight, thickness, mailing permit type, location of mail drop and mailing type for maximum postal discounts. Ask your bulk mail facility, advertising agency or mail house to assist you in designing your mail piece to maximize your postal savings.

Consult your local post office or ask your list consultant at DataProducts USA to find the most cost effective method of sorting your mailing list.

SHOULD TITLES BE USED IN ADDRESSES ON BUSINESS-TO-BUSINESS MAILINGS?

Direct your promotion to a specific executive or department to be sure that your message is read by the proper decision maker. The best mailing piece may be wasted unless it reaches the desired target.

Contact names are available on over 60% of the business file, so it is possible to provide a contact name where available and title address the balance of the list to insure proper delivery within a company.

HOW RECENTLY HAS A LIST BEEN UPDATED OR CLEANED? WHEN IS IT DUE TO BE UPDATED NEXT? WHAT GUARANTEES EXIST TO ASSURE DELIVERABILITY?

Businesses and individuals move at a rate of between 1.5% and 2.0% per month. A mailing list that has not been updated or cleaned in several years, therefore, will have an excessively high undeliverable rate. You can be sure that with DataProducts USA you are getting the cleanest list possible. We update our database continuously using the latest information from the U.S. Post Office National Change of Address (NCOA) Service as well as updates from up to 12 different compiled sources used to verify the database as they become available. You should know that no list carries an unconditional guarantee or money back offer. Street address deliverability can be guaranteed to be 93% or more by mail in a compiled list. Other lists are normally 85% to 90% deliverable. Using “or Current Resident” can increase deliverability by 3% to 5%. Consumer mobility normally creates a 20% to 30% attrition per year. Ask your broker for specific deliverability information on your list.

New DataProducts USA's compiled lists are backed up with a deliverability guarantee of at least 95%, among the highest in the industry.

SHOULD YOU TEST SEVERAL DIFFERENT LISTS OR SELECTIONS?

A successful marketing plan depends on a clear understanding of what works best with your particular promotion.

DataProducts USA's detailed database enables you to test several different list selections. This allows you to measure which selection produces the best result and to increase that mailing or telemarketing program.

CAN YOU APPLY DataProducts USA'S EXTENSIVE DATABASE TO YOUR EXISITING CUSTOMER FILES?

If you have a database of your own clients, contributors, alumni, etc., DataProducts USA can enhance that database by appending it with our household information: telephone number, age, estimated income, spouse name and age, presence of children, type of home, type of cars, and an assortment of other useful demographics. If you have a database of business clients, we can append their SIC Code, employee size, sales volume, telephone number and contact names where available. We can also verify the address, ZIP+4 code and carrier route codes, CASS certify or NCOA your file.

DataProducts USA helps you to spend your marketing dollars wisely by focusing on those people and businesses most likely to respond to the promotion for your service or product.

After you have reviewed these ten points, please call us at 1-800-626-6500 to discuss how DataProducts USA can help to set your marketing plan on a course to higher profit.